Tourism: 30 Per Cent Of Marketing’ Not Putting Heads In Beds’
October 28, 2017
THE Minister of Tourism yesterday said 30 per cent of his marketing spend is tied up in long-term contracts that are failing “to put heads in beds”. Dionisio D’Aguilar told Tribune Business that the Bahamas’ sponsorship of sporting events and teams was preventing him from “reallocating” desperately needed promotional dollars to market the Bahamas online. The Minister raised his marketing concerns just as data from the Bahamas Hotel and Tourism Association (BHTA) showed most of the industry’s indicators were heading in a negative direction during the first eight months of the year.